# W11_Musallam Al Awaid_ Car Selection by Using Matrix Analysis

1. Problem Recognition

Nowadays, cars are becoming more advanced and there are a lot of new models available in the market hence, competition becomes so high. Therefore, it is important to carefully select the car that fits your expectations and needs. So I used the Matrix analysis technique to help decide the best car suits me.

1. Development the Feasible Alternative

Considering the following list of car brand to be purchased:

• TOYOTA
• FORD
• LANDROVER
1. Development of the Outcome for Alternative

The following criteria are to be considered while selecting the car which matches needs and expectation:

• Attractive and Stylish Design.
• Safety
• Price
• Power
• Fuel Consumption or engine efficiency
• Availability and cost of parts.
1. Selection of Criteria

I used the decision Matrix Analysis technique to decide the most suitable car to fulfill customer expectations.

1. Analysis and Comparison of the Alternative

The table below shows the comparison between the 3 options above. The weighting shows the importance of each factor when scoring the result where ( 5= Very important, 4= Important, 3= Average, 2=  of low importance,  1= Not important). Each of important criteria in car selection is assessed on a scale of 1 to 5 where 1 is bad and 5 is excellent. TOYOTA scored the best.

 Factors important in car selection Factor Weighting TOYOTA FORD LANDROVER Attractive and Stylish Design. 3 4 ( x 3 =12) 3 ( x 3 =9) 5 ( x 3 =15) Safety 5 3 ( x 5 =15) 5 ( x 5 =25) 5 ( x 5 =25) Price 4 4 ( x 4 =16) 3 ( x 4 =12) 2 ( x 4 =8) Power 3 4 ( x 3 =12) 5 ( x 3 =15) 5 ( x 3 =15) Fuel Consumption or engine efficiency 4 5 ( x 4 =20) 2 ( x 4 =8) 3 ( x 4 =12) Availability and cost of parts. 5 5 ( x 5 =25) 3 ( x 5=15) 1 ( x 5 =5) Total 100 84 80
1. Selection of the Preferred Alternative

From the decision Matrix Analysis (Grid Analysis) technique, it shows that TOYOTA is the best option for customer.

1. Performance Monitoring and the Post Evaluation of Result

It shows the second observed option after TOYOTA is FORD where it scored the second highest result after TOYOTA where the customer can focus on what exactly he requires.

References:

1. Using a DECISION MATRIX retrieved on14th August 2014 from http://www.kent.ac.uk/careers/sk/decisionmaking.htm
2. Decision Matrix Analysis retrieved on 14th August 2014  from http://www.mindtools.com/pages/article/newTED_03.htm
3. Phone finder retrieved on 14th August 2014 from http://www.gsmarena.com/search.php3
4. Hubais (20th July 2014). PMI-Oman 2014, Selection mobile phone by using Matrix Analysis Retrieved on 14th August 2014 from https://pmioman14.wordpress.com/2014/07/20/w7-ali-hubais-selection-mobile-phone-by-using-matrix-analysis/