W11_Musallam Al Awaid_ Car Selection by Using Matrix Analysis


  1. Problem Recognition

Nowadays, cars are becoming more advanced and there are a lot of new models available in the market hence, competition becomes so high. Therefore, it is important to carefully select the car that fits your expectations and needs. So I used the Matrix analysis technique to help decide the best car suits me.

  1. Development the Feasible Alternative

Considering the following list of car brand to be purchased:

  • TOYOTA
  • FORD
  • LANDROVER
  1. Development of the Outcome for Alternative

The following criteria are to be considered while selecting the car which matches needs and expectation:

  • Attractive and Stylish Design.
  • Safety
  • Price
  • Power
  • Fuel Consumption or engine efficiency
  • Availability and cost of parts.
  1. Selection of Criteria

I used the decision Matrix Analysis technique to decide the most suitable car to fulfill customer expectations.

  1. Analysis and Comparison of the Alternative

The table below shows the comparison between the 3 options above. The weighting shows the importance of each factor when scoring the result where ( 5= Very important, 4= Important, 3= Average, 2=  of low importance,  1= Not important). Each of important criteria in car selection is assessed on a scale of 1 to 5 where 1 is bad and 5 is excellent. TOYOTA scored the best.

Factors important in car selection

Factor Weighting

TOYOTA

FORD

LANDROVER

Attractive and Stylish Design.

3

4 ( x 3 =12)

3 ( x 3 =9)

5 ( x 3 =15)

Safety

5

3 ( x 5 =15)

5 ( x 5 =25)

5 ( x 5 =25)

Price

4

4 ( x 4 =16)

3 ( x 4 =12)

2 ( x 4 =8)

Power

3

4 ( x 3 =12)

5 ( x 3 =15)

5 ( x 3 =15)

Fuel Consumption or engine efficiency

4

5 ( x 4 =20)

2 ( x 4 =8)

3 ( x 4 =12)

Availability and cost of parts.

5

5 ( x 5 =25)

3 ( x 5=15)

1 ( x 5 =5)

Total

 

100

84

80

  1. Selection of the Preferred Alternative

From the decision Matrix Analysis (Grid Analysis) technique, it shows that TOYOTA is the best option for customer.

  1. Performance Monitoring and the Post Evaluation of Result

It shows the second observed option after TOYOTA is FORD where it scored the second highest result after TOYOTA where the customer can focus on what exactly he requires.

 References:

  1. Using a DECISION MATRIX retrieved on14th August 2014 from http://www.kent.ac.uk/careers/sk/decisionmaking.htm
  2. Decision Matrix Analysis retrieved on 14th August 2014  from http://www.mindtools.com/pages/article/newTED_03.htm
  3. Phone finder retrieved on 14th August 2014 from http://www.gsmarena.com/search.php3
  4. Hubais (20th July 2014). PMI-Oman 2014, Selection mobile phone by using Matrix Analysis Retrieved on 14th August 2014 from https://pmioman14.wordpress.com/2014/07/20/w7-ali-hubais-selection-mobile-phone-by-using-matrix-analysis/
Advertisements

One thought on “W11_Musallam Al Awaid_ Car Selection by Using Matrix Analysis

  1. Excellent, Musallam……. While I PREFER to have you pick problems or challenges from your working world, there is absolutely nothing wrong with picking case studies like this for your blogs……..

    Keep up the good work and PLEASE try to mentor those who are clearly struggling with what should be a fairly straightforward assignment?

    Thanks!!!

    BR,
    Dr. PDG, Jakarta

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s