W11- Ali Hubais – Selection Car by using Matrix Analysis


  1. Problem Recognition

Now a day Car is become more advanced and there are a lot of new model comes every year and competition is become so wader so it is important to carefully select a Type of Car that fits fit your expectations and needs. So using Matrix analysis a technique it will help the decision maker to select the best Car that satisfies his needs.

  1. Development the Feasible Alternative

Considering the follow list of Car brand to be purchased:

  • Toyota Land Curser
  • Lexus LX 570
  • Nissan Petrol
  • Range Rover HSE
  • GMC Yukon
  1. Development of the Outcome for Alternative

The following criteria to be considered while selecting the phone which matches needs and expectation:

  • Design, Engineering and Value: Design must attract the customer and the Car Engineering must illustrate cost-effective technologies, as well as a decent overall package. Value is another factor when choosing the Car If a car is designed and made well, but costs a lot more than other cars in its class, it’s not going to fit well
  • Function provided in the car
  • Safety the car should have safety prospective and functions
  • Cost should be compatible in the market
  • Maintenance cost
  1. Selection of Criteria

Using the decision Matrix Analysis technique for making the decision to select the best fit phone to customer expectation.

  1. Analysis and Comparison of the Alternative

Table-1 option for each of the factors to make decision. Score each option from 0 (poor) to 5 (very good): where all the number is personal assumption.

Cost: 4=Cheapest, 3=Cheap, 2=Expensive, 1=Most Expensive

Design: 4= High, 3= Medium, 2= Low, 1= Very Low

Safety: 4=Very high, 3=High, 2=Good, 1=Poor

Function: 4=Very high, 3=High, 2=Good, 1=Poor

Maintenance cost: 4=1000, 3=2000, 2=4000, 1=5000

Table-2 scoring the numbers for the relative importance of the factors in your decision. Show these as numbers from, say, 0 to 4, where 0 means that the factor is absolutely unimportant in the final decision, and 4 means that it is very important. As an example High=4, Medium=3, Low=2, Very Low=1

Now multiply each of your scores from Table-2 by the values for relative importance of the factor that you calculated in Table-1. This will give you weighted scores for each option/factor combination in Table-3

Product/Comparison Design Safety Function Cost Maintenance cost
Toyota Land Curser 3 4 4 3 3
Lexus LX 570 2 3 2 2 2
Nissan Petrol 4 3 4 1 2
Range Rover HSE 3 3 3 2 2
GMC Yukon 2 2 2 3 3

 

Table-1 Un- weighted grid

Value/Comparison Design Safety Function Cost Maintenance cost
Value 4 4 4 3 3

 

Table-2 weighted as per importance for the customer

Product/Comparison Design Safety Function Cost Maintenance cost Total
Toyota Land Curser 8 16 12 8 9 53
Lexus LX 570 6 9 12 4 3 34
Nissan Petrol 8 9 16 12 9 54
Range Rover HSE 8 9 12 12 9 50
GMC Yukon 6 16 12 4 9 47

 

Table-3 weighted scores

  1. Selection of the Preferred Alternative

From the decision Matrix Analysis (Grid Analysis) technique it shows that Nissan petrol is the best option for customer where is fits the needs and satisfaction for the earlier specified criteria in section 3.

  1. Performance Monitoring and the Post Evaluation of Result

It shows the second observed option after Nissan Petrol is land curser where is score the second highest result after Nissan petrol where the customer can focus on what exactly he requires

  1. References:
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